Thursday, August 04, 2005

In politics, image is everything…

Since the 1960 televised Nixon-Kennedy debates, political image casting has emerged as a vital part of any well-honed campaign, whether you’re running for local dog-catcher or President of the United States. That’s why I find it so strange when I come across a candidate who could, despite a costly, high-profile campaign, very well find themselves coming up short at the ballot box due to a seemingly minor thing that undermines their otherwise carefully crafted image.

Case in point, there’s a candidate currently running for Phoenix City Council who has signs plastered all over the neighborhood near my office. The text of the signs read:
“Elect Jarrett B. Maupin II. Putting the People Back into Politics”
Whoever drafted the text of these signs, assuming it wasn’t Mr. Maupin himself, should be fired from the campaign, asap. Judging from the slogan, he’s clearly running on a populist theme, however, the branding of his name belies his message. The middle initial and the numerical moniker suffix “II” convey pretentiousness. In a very mixed socio-economic district with a large cross-section of poor and lower middle class residents, like the one in which Mr. Maupin “II” is running, pretension is not a quality that translates into votes, no matter how populist the message. My guess is he may finally come to understand that after he concedes defeat on Election Day.


At 8/04/2005 11:23 AM, Blogger Kel Kel said...

Happened to stumble across your blog. Pretty interesting stuff you've got here. Thanks for keeping me entertained for a while. I'll be stopping by again soon.


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